One reason why video marketing has not been the cornerstone of many companies’ strategy is that traditionally it’s a huge undertaking, requiring you to coordinate key people and manage the process from start to finish. A lot of times video producers make matters worse by having their own artistic vision for the video that does not necessarily align with your strategic goals.
At Ludlow media we love the process of making videos that work as communication tools for our clients. Sometimes it’s art, but mostly it’s just clear communication. That communication starts between us. We take a little extra time up front to understand your goals and your message, as well as your time and resource constraints and your preferred level of involvement.
In these days driven by content marketing, one video is not enough, and it’s important to find ways to create high quality video fast, efficiently and cost-effectively. We find creativity in creating a streamlined production process, and in the process, reducing the cost of video production. That’s why we really like to see companies produce more than one video at a time. It maximizes the use of your key people’s time and adds minimal additional production costs. You may be thinking, “Hey, video is expensive! I’m not sure I can afford one, let alone several”. But we’ve found that if you produce them efficiently, you can get a series of 4 videos for the price of 1.5. Which effectively cuts the cost of each video by over 60%.
By spending a little extra time up front to prepare for 4 videos instead of one, you will:
1. Utilize more efficiently the time of your key people
2. More effectively build your library of B-roll/cutaways
3. Get the most out of your locations
If you manage to create a successful video, doesn’t it make sense to have other videos that your customers can watch so you can keep their attention? What’s the likelihood that they will become your customers after just one video? If you don’t have another video, isn’t it likely they’ll go elsewhere to look for one, probably to your competitor?
Our workstyle is flexible to suit your needs and preferences. We have years of experience in training and marketing so you can give us the ball and have us run with it. Or if you prefer to oversee the entire process we’ll work with you to turn your vision into reality. But we’ll still offer you suggestions along the way on how to streamline the process and communicate visually.
If you can get four videos done with just a little more of your time and money than it usually takes to do one, that’s efficiency.
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