Effective content marketing depends on providing a consistent flow of content to your customers. The problem most business-owners face is how to create that content at a pace that suits their content marketing strategy — without compromising quality. At Ludlow Media, we are trying to change the way businesses approach their content marketing by using video as a master format. We build our production process around this approach to make video the most efficient tool for any content marketing strategy.
All of the content you need for a full, diverse content marketing strategy can be found in a video if you approach video as a master format. Videos are very content-rich. They combine images, sound, and writing in the form of a script. We can take advantage of the density of video by breaking it down to its component parts and generating content from those parts: The audio can be put out as a podcast, the script can be turned into a blog with minimal tweaking, and the images we use can be turned into infographics. That’s just the tip of the iceberg. Our process can yield up to 4 videos and 32 pieces of content in just one visit to our studio. We aim to deliver the maximum amount of content, utilizing a minimal amount of you and your key people’s time.
Keep an eye on our blog for an in-depth article on how we use video as a master format.
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