Consulting on Video Marketing Strategies
Video marketing is evolving quickly. Marketing generalists only have time to scratch the surface. The SEO experts can offer technical guidance but lack the context of the messaging.
As a follower of video marketing strategies and best-practices, I can provide current strategies built around solid targeted content. <class=”clear” />
Expertise
I am a Video producer and marketing generalist with a specialty in video content creation and video marketing strategies for small business (especially B to B).
For over 20 years, some of the world’s largest companies (and plenty of smaller ones) have hired me to create their videos. That’s marketing content creation at the higest level.
At the same time, as the owner of a successful business in a very competitive industry (video production) since 1997, I understand traditional marketing and customer retention.
Hands On Experience
- Web Development
- Keyword Strategy
- SEO, SEM & PPC
- E-mail Marketing
- Social Media Marketing
- Webinar Production
- Print & Collateral Design
- Branding Strategy
- Public Relations
- Direct Mail Marketing
- Website & E-mail Copywriting
- Business Blogging
- Video Scriptwriting
- Market Research
- Training Program Development
- Marketing Video Production
- E-learning Development
- Television Commercial Direction
- National TV Editing
- Product Development
Related Skills
My 18 years of success as an owner in the competitive video production business gave me some
highly developed executive skills that I can put to work for you:
- Entrepreneurial business-owner mindset
- Aligned messaging with client branding and objectives
- Ensured visual representation aligned to client’s branding
- Developed practical marketing & business strategies
- Managed multiple concurrent complex projects
- Directed creative teams & processes
- Pulled together appropriate cost-effective resources
- Controlled detailed budgets from proposal to itemized invoice
- Developed and participated in building brand strategies
- Participated in support role on client-led projects
- Provided project leadership at client’s request
- Identified and recruited talented, creative people
- Won 3 awards from The Assn. of Marketing & Communication Professionals
- Telly Award Winner
- ITVA Golden Vision Award
