Documentary production can be used effectively by organizations to shift public opinion. Ludlow Media was tapped to create a feature-length documentary as well as a shorter version highlighting abuses in the family court system and the effect on children. The video was used as an organizational communication tool to educate the public about the issue. And has been credited with starting a movement leading to new legislation.
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Ludlow Media produced this low budget documentary-style marketing video that works for the consumer and the institutional buyer simultaneously. 1/2 day shoot, 1 day edit. Under $2K. Our client can deliver organic cheese like a small producer but he can produce it in huge volumes. These days, our preference would be to spend an extra half day shooting and come out with 3 documentary-style marketing videos. At least one for top of sales funnel and one for middle of sales funnel. This is a pretty good example of how the affordable documentary-style can work well in the mid funnel or sales cycle.
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