We wanted to share some recent work we shot in our in-house pre-lit studio. Affectionately known as “Le Garage”, because it’s literally in our garage, the studio has a solid chroma key (green screen) wall, and comfortably accommodates our 2 HD cameras. As Cadillac says, “you never know what kind of greatness can come out of an American garage!”
Our longtime client, Vionic shoes (www.vionicshoes.com) called and needed to train one of their channel partner’s national sales team about their new, rebranded line. They wanted it to look similar to their marketing video, which was shot in a large studio, with a white background and a set featuring their products on pedestals. A dolly was used to add a slight bit of motion separation between the presenter and the background.
Typically, a shoot like this is around $4000, with studio rental, camera, lights, gaffer, etc. They were aware of the cost and that’s what they were willing to spend. But we wondered if they really needed to go in that direction? As a training video we could approximate the look in our own pre-lit studio with a static background created by a graphic artist. The only compromise would be the slight movement of the camera. They were pleased with the results AND they saved over 50%. Le Garage saves the day again!
If you’d like to learn more about scaling projects to your budget, check out the “Scaled To Your Budget” video on our homepage. Meanwhile, here’s an excerpt of Vionic’s video shot in “Le Garage”. A special shout out to Anneliese Rushing, Steve Mabb and Lisa Bazinet of Vionic who worked closely with us on this project.
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