The power of online video, and the edge it can give you over your competition is clear. However, many are not aware of the power an online video series can have to attract new business and connect authentically with existing customers. Using the principals of reality TV and news and employing a streamlined production process, Ludlow Media can efficiently produce cost-effective, entertaining and informative videos that build trust and loyalty, while positioning a business as an authority in its field. By harnessing the power of video, social media and SEO with an online video series, businesses enhance their presence, engage customers, build relationships and top of mind awareness. The effectiveness of an online video series grows exponentially when repurposed into blogs, transcripts, key point summaries, podcasts and info-graphics, and provides numerous opportunities for sharing through email and social media.
Since 1997 Ludlow Media has been creating marketing and training videos that communicate the expertise of our clients. As a pioneer in the e-learning developer community, we created a series of video based e-learning modules, recognizing that people learn more through shorter, continuous information than is possible in a on-time session. We’re certified in Inbound Marketing, aka Content Marketing, and it’s clear that the principal of serial content is as effective in marketing as it is in training.
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