There is a great article by David Mogensen about the power of building an online video library.
While I like his term “Customer Journey,” it might be more helpful for marketers to think in terms of the Customer Buying Cycle or Sales Funnel. Thinking of it in this way allows us to devise an appropriate call-to-action based on the viewer’s level of engagement.
Video Library Strategies
Were they looking for a solution to a generic problem or techniques on using a specific tool? Videos that answer a more generic question could invite the viewer to subscribe or comment or watch the next video. Videos tailored to more product specific searches could invite them to see a product demo or offer purchasing options. You can then build your online video library to include a mix of videos tailored to the viewer’s level of engagement.
Also if you are building a video library, I like to see companies develop some series branding around them. Dripping the videos out as a series gives viewers a greater incentive to subscribe so they don’t miss one and get to keep up on the latest information.
For a complimentary strategy session for your web video series call 415-927-1300 to schedule an appointment.
Original article: I Want-to-Do Moments: From Home to Beauty via think with Google
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