What Makes Video So Great?
Online video is growing by leaps and bounds. By 2017, online videos will account for 69% of all consumer internet traffic, according to Cisco. That’s because video is the most effective form of online communication, with a number of unique benefits, including:
Video Extends Social MediaSocial video generates 1200% more shares than text and images combined. —Brightcove
Video Sells More Customers who watch a video are 70% more likely to purchase than non-viewers AND they spend 2.5 X more. -Invodo
Video Boosts SEOMarketers using video receive 41% more web traffic from search than those without video. —Aberdeen 
Preferred by ExecutivesAfter watching a video, 65% of executives visit the marketer’s website. 39% call! -Forbes
Preferred by Millenials80% of millennials consume video content when researching a purchase decision. —Animoto
Video Gets You FoundSites with Video are 53X more likely to land on first page of search results. –Forrester
Video is a Master FormatRepurpose transcript, audio, graphics and stills to easily create blogs, podcasts, photos and powerpoints. -Share everywhere.
Video Gets You on YouTubeYouTube is the #2 Search engine, shares data with Google and has more searches than Bing, Ask, AOL, and Yahoo combined
All Video is NOT Created Equal62% of consumers are more likely to have a NEGATIVE perception of a brand with a low-quality video experience. —BrightcoveAdded Benefits Of A Video Series
Multiple related videos (like a series or video library) are the most powerful and cost-effective way to see measurable results with video marketing. When your videos are part of a series, all the above benefits are improved. Plus you get these additional benefits only a series can provide:
A Series Allows For Binge WatchingIf a viewer likes your video, why not point them to your next video. If you don’t have one, they’ll move on to your competitor.
A Series Makes you ReliableIt sustains your relationship with subscribers and signals that you are a dependable thought leader in your field.
A Series Has FollowersDevelop a virtual relationship with a fanbase that will subscribe and receive your content as soon as you release it.
A Series is Cost-EffectiveGet several short helpful videos for the cost of one long, salesy “company overview” (that nobody will watch).
A Series Casts a Wider NetWhen you create multiple videos for a single target audience, there are more ways for them to find you.
A Series Builds Topical AuthorityGet the SEO Boost from publishing many videos on a related topic. Google will connect the dots.About Our Series Production Packages
Our packages lower costs by leveraging shared elements and economies of scale. We work with you to define your goals and target market, research keyword opportunities and develop a program concept that will engage your audience and get them to take action. Choose from one of our 3 production packages as a starting point. Add our Channel Builder Package and we will build and maintain your customized, branded and search-optimized YouTube channel.
We Make it EasyYour location or our studio. Shoot 3, 4, 6 or 12 videos at one time. We can even help you create series concepts and content.
Monthly BillingAll the upfront costs are spread over an entire year so you wind up with one low, predictable monthly payment.
Completely FlexibleUse our packages as a guide. YOUR series will be unique. Economies of scale and experience allow us to keep costs low.
Video Marketing StrategyOur channel builder plan Includes Strategy, Series Concept, Keyword Analysis, Banner Art, Playlists, Channel Trailer, Custom Thumbnails, Optimization and interactive video links.Why Hire Us?
Ludlow Media is uniquely focused on using web video series to supercharge the online presence of our clients.
Experienced TeamThe staff at Ludlow Media have made videos for Fortune 100 Companies, PBS Documentaries and National TV spots.
Expert MarketersWe are certified in Inbound Marketing and can help you combine video with SEO, Social Media and email for maximum ROI.
Professional GearIt DOES make a difference. HD Cameras, Professional Lighting, Sound, Teleprompters, Support gear and Editing.
Let’s Play!Video should be fun to produce, share and watch. We are consistently told by our clients that they enjoy the process as much as the product.Easy Studio Series Production Package
The easiest and fastest way to create a professional video series. Just step into our pre-lit green screen studio and deliver your message. Add supporting graphics and images to create memorable takeaway value for your audience
EASY STUDIO Production Packages
- Total Videos Per Year
- Shoots per Year
- Video Length
- On Camera Subjects per Shoot
- Initial Series concept & Topic Planning
- Preproduction Consultation
- Experienced Production Team
- Professional HD Camera, Audio, Lighting & Support Gear
- Professionally Lit Green Screen Studio
- Teleprompter
- Background (from our in house collection)
- Licensed Music (from our in house library)
- Professional Editing
- Add (Client Provided) Photos/Graphics
- Changes Included
- Compressed Video Ready For Posting
- Distribution Instructions
- Pricing
Monthly
- 12
- 1 to 4
- 1 to 3 min.
- 1
- up to 10
- 1
from
$390
per month
Weekly
- 48 to 52
- 4 to 13
- 1 to 3 min.
- 1
- up to 10
- 1
from
$350
per week
Example of a Studio Series
https://www.youtube.com/watch?v=GwKq3L_k6IA
Easy Location Series Production Package
All the benefits of our studio package . . . but we come to you. This is a good choice if a specific location can help convey your message.
Location Production Packages
- Total Videos Per Year
- Shoots per Year
- Video Length
- On Camera Subjects per Shoot
- Locations
- Initial Series concept & Topic Planning
- Preproduction Consultation
- Experienced Production Team
- Professional HD Camera, Audio, Lighting & Support Gear
- Travel Time Included
- Teleprompter
- Background (from our in house collection)
- Licensed Music (from our in house library)
- Professional Editing
- Add (Client Provided) Photos/Graphics
- Changes Included
- Compressed Video Ready For Posting
- Distribution Instructions
- Pricing
Monthly
- 12
- 1 to 4
- 1 to 3 min.
- 1
- 1
- 1 hr
- up to 10
- 1
from
$435
per month
Weekly
- 48 to 52
- 4 to 13
- 1 to 3 min.
- 1
- 1
- 1 hr
- up to 10
- 1
from
$336
per week
Example of a Location Series
Mini-Documentary Series Production Package
These videos can be like short news features, documentaries or moving images set to music. Especially powerful for connecting emotionally with your viewers or to showcase a process, product, or a particular location.
MINI DOC Production Packages
- Total Videos Per Year
- Shoots per Year
- Video Length
- On Camera Subjects per Shoot
- Locations
- Initial Series concept & Topic Planning
- Preproduction Consultation
- Experienced Production Team
- Professional HD Camera, Audio, Lighting & Support Gear
- Travel Time Included
- Teleprompter
- Cutaway Shots (B-Roll)
- Licensed Music (from our in house library)
- Professional Editing
- Add (Client Provided) Photos/Graphics
- Changes Included
- Compressed Video Ready For Posting
- Distribution Instructions
- Pricing
Monthly
- 12
- 4 to 12
- up to 5 min.
- 3
- up to 2
- 1 hr
- up to 10
- 2
from
$1765
per month
Weekly
- 48 to 52
- 13 to 52
- up to 5 min.
- 3
- up to 2
- 1 hr
- up to 10
- 2
from
$1499
per week
Example of a Mini-Documentary Series
Channel Builder Package -(add-on)
Even the best video series will do no good unless your target audience sees it. For that you need a video marketing strategy. It starts with setting research-based objectives, setting up your YouTube channel for subscriber acquisition, and heavily optimizing, linking and promoting every video you produce.
Channel Builder Packages
- Video Marketing Strategy:
- Initial Evaluation & Analysis
- Determine Objectives
- Define Target Audience
- Keyword and Competitive Analysis
- Series Concept Brief
- Series Script Format
- YouTube Channel Creation & SEO:
- Profile Setup: Description & Keyword Tags
- Channel Art Design
- Playlist Creation
- Organize and Optimize Existing Videos
- Custom Show Open & Graphics
- Custom Thumbnail Template
- Ongoing Channel Maintenance & SEO:
- Channel Trailer(Counts as 1 video)
- Post HD Videos to YouTube
- Write Video Title & Description (for SEO)
- Video Keyword Tagging
- Interactive Video Links
- Pricing
Monthly
from
$175
per month
Weekly
from
$580
per month
Shared Video Channel
A shared video channel offers most of the benefits of your own series at a fraction of the cost. For more information, check out our blog post covering the benefits of a shared video channel.
We currently produce one shared video channel called Small Business File. This channel targets small business owners and managers. Participation in Small Business File is available free to our clients who are a good fit for the channel.
We are starting work on another shared channel called Flavor Creators for our clients in the specialty food industry.
If you are interested in creating a shared channel to target a different audience, please give us a call and let’s see if we can make it happen.
